FORT LAUDERDALE, Fla. - Precision Response Corporation (PRC) has signed on with Dialog Custom Media (DCM) to publish PRC Max, its first-ever customer magazine. The agreement was announced today by Deborah Parker, publishing director of DCM, the Fort Lauderdale-based publisher of customer magazines and brand loyalty enhancement tools. PRC, which is headquartered in Plantation, Florida, is a leading multinational customer care service provider with teleservices, email management, fulfillment and web customer support.

"Our mandate from Precision Response Corporation is to help establish the family of PRC companies as the authority in the field of customer service, telesales and business-to-business market development, highlighting their superiority at adding value to their clients' corporations," said Parker. "PRC Max will serve as the vehicle to accomplish these goals, reaching PRC's target audiences - prospects, clients and influencers."

Each PRC Max issue will include an editorial content mix of timely articles and case studies with insightful strategies on how to extend the lifetime values of customers and improve overall ROI, as well as address issues such as government regulation and international perspective. The magazine is scheduled to be published twice a year.

"Precision Response Corporation's first objective is to help our clients maximize their customer relationships," said Alicia Miyares, vice president of Marketing Communications. "With PRC Max we hope to anticipate and supply responses to issues that affect our clients, showcase their successes and provide a strong, stable impression within the industry, while enhancing our value as a partner to our clients and prospects."

About DCM
Dialog Custom Media (DCM) specializes in the design and production of print and online customer magazines, newsletters and direct response collateral specifically designed to help corporations build brand loyalty and customer retention. DCM is a subsidiary of Starmark International, Inc. - a full-service marketing communications agency. DCM is supported by Starmark's team of 50+ creative and interactive professionals, including designers, Web developers, and copywriters. Both DCM and Starmark are headquartered in Fort Lauderdale, Fla. DCM is a member of the Custom Publishing Council (CPC). For more information, visit www.dialogcustommedia.com, or call Tel: 954-761-1600.

About PRC
Precision Response Corporation (PRC), an operating business of IAC/InterActiveCorp, manages customer relationships for some of the world's leading corporations. With over 20 years of experience, PRC is a trusted outsourced provider of solutions such as Inbound/Outbound Teleservices, Email Management, IVR and Fulfillment, each fully integrated to maximize service and quality. The Company's domestic operations include subsidiaries: Access Direct Telemarketing, a proactive consumer sales company and Hancock Information Group, a business-to-business sales process outsourcing company. Internationally, PRC offers its services in voice and Web-enabled centers in both India and the Philippines. PRC's clients include American Express, AT&T, British Airways, DIRECTV, FedEx, AARP and priceline.com. Headquartered in Fort Lauderdale, Florida, the Company employs over 8,000 Consumer Care Representatives in the United States. For more information, visit www.prcnet.com.