DIALOG CUSTOM MEDIA IS LAUNCHED TODAY!
Executive Management Team is Announced and DCM Web Site Goes Live;
New Custom Publishing Operation is Headquartered in Fort Lauderdale

FORT LAUDERDALE, Fla. - (November 17, 2003) - Dialog Custom Media (DCM), a publisher of customer magazines and brand loyalty enhancement tools, was officially launched today. The announcement was made by Dan Estes, CEO of Starmark International. The company is a subsidiary of Fort Lauderdale-based Starmark, a full-service corporate branding and marketing communications agency. Estes also said that key executives, Deborah Parker and Katy Gewartowski, Publishing Director and Editorial Director, respectively, have been tapped to manage the publishing operation. And for those who would like to know more about the company, he revealed that the Web site, www.dialogcustommedia.com is now fully operational.

Customer magazines are becoming an increasingly important way for companies to communicate with their customers and constituencies in a clear and cost effective way compared to traditional marketing tools,- states Deborah Parker, Director of Dialog Custom Media. -We take a value-added journalistic approach to educating and engaging readers in a medium that will elevate a company-s image and interest with its most important audiences.

Dialog Custom Media
Partnering with Starmark's creative services department, headed up by award-winning Executive Creative Director Ernie Cox, Dialog Custom Media specializes in the design and production of customer publications, including full-sized magazines, as well as online publications and response programs that are geared toward educating, rewarding and retaining clients.

Dialog Custom Media offers corporations a platform from which they can provide editorial content, measure response data, monitor feedback and generate revenue. More than a marketing tool, these publications, whether print or electronic, provide an opportunity to build brand loyalty and customer retention by opening a dialog between a company and its various audiences.

Dialog Custom Media launches today with a client roster that includes Norwegian Cruise Line, Orient Lines, Valentine-s Resort and Marina and the Lottery Winners Association.

DCM-s Key Executives
Deborah Parker, Publishing Director, established her professional marketing and communications credentials in Chicago and Manhattan over the past decade. Her experience encompasses achievements in the software, financial services, cellular and construction industries. Before joining DCM, she was Marketing Communications Manager for AuthentiDate, and had previously been Events Manager at New Era of Networks and Product Manager for Nokia. She studied economics, marketing and communications at College of Du Page in Chicago.

Katy Gewartowski, Editorial Director, began her career in the public relations group at Silversea Cruises, where she served as editor of the employee newsletter, Silver Lining, and contributed to the line's past passenger loyalty magazine, Venetian Society. The University of Florida graduate then joined Starmark International and was assigned to work on customer magazines for Norwegian Cruise Line and Orient Lines. Based on her success with the magazines and results far outweighing the initial investment, Katy was named Editorial Director upon the launch of Dialog Custom Media.

On the Web
Today-s launch of Dialog Custom Media also heralds the debut of DCM's Web site, which is an interactive online information source for companies or organizations considering entry into the realm of custom publishing. The site will also offer a free online newsletter that features case studies, a quiz to determine a company's need for a customer magazine, a list of major speaking engagements where DCM executives will be presenting and other select information. For more information on Dialog Custom Media, visit http://www.dialogcustommedia.com.

About Starmark
Starmark International specializes in the seamless integration of multiple marketing disciplines - branding, advertising, Internet development, direct response and public relations among them - toward the effective fulfillment of client business goals. Originally founded in Chicago in 1978, Starmark was the first company named to Inc. Magazine's List of the 500 Fastest Growing Privately Held Companies for five years in a row.

This year, the company returned to Inc. Magazine's 500 List. Dialog Custom Media marks the return of Starmark to custom publishing, which was launched in 1986 to meet the demands of producing, writing and distributing nine independent magazines in the custom publishing category for a variety of Fortune 1000 companies. The publishing operation sold in 1994. Now headquartered in Fort Lauderdale, FL, Starmark combines a team-focused approach to client service, creativity, time-tested business acumen and technological know-how to help clients succeed in today's fast-paced global economy. For more information on Starmark International, visit http://www.Starmark.com.