From initial market research to final production and printing, our turnkey custom media solutions and expertise ensure that your company's message connects with its target audience to meet your goals.
1. Strategy Development
Working with your company, Starmark Custom Publishing develops a measurable, results-focused strategy.
2. Market Research
An integral part of building your custom media strategy is to gain a competitive edge through consumer insight. Starmark Custom Publishing's cross-disciplinary team conducts executive interviews, focus groups and/or telephone surveys, and performs industry-specific research to gather and evaluate data regarding customer preferences. We use the world's leading multimedia research database, Mediamark Research, Inc. (MRI), to compile thorough audience profiles and marketing plans.
3. Project Management
Consider our team an extension of your company. We understand your business and its goals. Our account managers, editors, designers and production and distribution professionals ensure accountability at every stage of the process.
4. Editorial
The proper editorial direction and tone are critical to your publication's success. The correct editorial platform and mix of articles are designed to connect with audiences and achieve your vision.
5. Design
Starmark Custom Publishing presents you with a variety of design solutions encompassing the complete range of your marketing communications materials. We work very closely with your company to ensure that the magazine works in concert with the branding elements of your company.
6. Audit
Starmark Custom Publishing incorporates tracking and measurement procedures throughout the project, using best practices to ensure your company is receiving the highest possible return on investment.
7. Online Integration
When appropriate, online integration with the printed magazine allows for dynamic measurement, tracking and content management across all media, as well as immediate interaction with your customer.
8. The Production Process
Once your design is complete and approved, Starmark Custom Publishing's production department ensures that the quality of the graphic elements and photos reproduce flawlessly. Our print production team has many years of print specifying and buying experience, ensuring that your deliverable will be of the highest quality.
9. Distribution and Fulfillment
We have formed relationships with the most experienced vendors in the distribution and fulfillment arenas, and work only with those who specialize in managing direct response systems. This guarantees that your magazine will reach your target audience when and how you want it to.
10. Measurement
Once the finished product is complete, Starmark Custom Publishing measures reader interest and gathers reader data to continually refine message and content.
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| How We Work |
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| 1. Strategy Development |
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| 2. Market Research |
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| 3. Project Management |
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| 4. Editorial |
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| 5. Design |
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| 6. Audit |
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| 7. Online Integration |
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| 8. The Production Process |
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| 9. Distribution and Fulfillment |
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| 10. Measurement |
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